individual assignment – Case Study

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This assessment has been designed to allow you to demonstrate the extent to which you have met the learning outcomes of the course. The marking guidelines indicate where each objective is being assessed. The course objectives are included here for your information:
Objectives as defined in the Course Specification
The course objectives define the student learning outcomes for a course. On successful completion of this course, students should be able to develop an understanding of:
1. communicate with stakeholders about a range of options relating to electronic commerce, including the ethical implications;
2. analyse and advise stakeholders about technical requirements for specific business contexts;
3. demonstrate the capacity for clear expression and the ability to apply appropriate structure and referencing formats;
4. identify and explain the impact of historical and emerging trends relating to the Internet, including how it works.
General Requirements:

 

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In this report of 3000 – 4000 words you are required to draw upon the work you have covered up to and including Module 9 as the base knowledge for your report. In addition, you are required to search at least 6 academically sound sources for ideas that add depth to your report. The USQ library has access to a wide range of such online sources for you to access. (Please note: sites such as Wikipedia, enotes, ask.com, etc. are not considered as academically sound sources).

Your report must be written in your own words and the design elements and placement on the website wireframe must be the result of your own informed creativity. Ideas obtained from sources must be included in your discussion by expressing the idea in your words and citing the source using the Harvard Referencing style. Direct quotes of more than five (5) words will not be considered a demonstration of your knowledge and will be assessed accordingly.

All assignment report files must be submitted to Turnitin via the StudyDesk link to receive a similarity report prior to submitting your assignment to EASE. If your similarity report is greater than 10% you might want to review your assignment to ensure that you have not inadvertently failed to incorporate others’ ideas into your words (discussion) sufficiently. (Don’t forget the in-text citation for these sources).

Once you are satisfied with your assignment, submit it and your wireframe files through EASE on or before the due date by 23:59 Australian Eastern Standard Time (AEST). Your report file may a .doc, .docx, or .rtf file but your wireframe file must be a .docx file. Please note that:
1. Applications for extensions should be made on or before the due date by emailing the Course Examiner stating the length of the extension requested together with supporting documentation.
2. EASE will continue to accept late assignments up until 23:55 (AEST) on the 10th working day after the due date. Late assignments will attract a 5% penalty per working day.
3. No assignment, extended or late, will be accepted after the 10th working day following the due date.
4. Applications for deferred assignments should be made as soon as possible in compliance with Academic Regulation, Assessment 3.8.3 Deferred Assessment.
5. Where a student has been granted an extension but finds they are unlikely to be able to meet the extension deadline they should contact the Course Examiner as soon as possible before the close of the extension/late deadline to discuss their options.

Assessment Task:
Superior White Goods currently has franchise stores in 50 cities around the country selling all types of household white goods and associated appliances. Superior White Goods’ marketing research team has established that its customers range between the ages of 25 and 65 and are increasingly becoming regular uses of the Web. In recent times, they have received feedback from many of them that they are looking for more information about the different brands of white goods prior to making a purchasing decision and in addition some would like the opportunity to purchase items online.

Superior White Goods latest market and financial reports have indicated that turnover is trending down and that it is starting to lose market share. Further investigation show that this is primarily because of its lack of an online presence in an increasingly dynamic, highly competitive and online business environment. It now recognizes that it must go online if it wishes to regain its market share and to continue to be competitive into the future.

Your consulting company has been contracted by Superior White Goods to investigate its business practices and the current practices of the household white goods and associated appliances industry and to recommendations how Superior White Goods might best make a successful transition into the online environment.

As an initial step you are asked to:
1. Investigate online business and revenue models to identify suitable model for Superior White Goods.
a. Its Board of Directors will want to know why you recommend the chosen models, so ensure that you discuss the appropriateness, advantages and challenges of your recommended Business and Revenue Models for this business group,
2. Identify and discuss a suitable marketing and promotion strategy and discuss the benefits and challenges of your recommended strategy for Superior White Goods.
a. Any successful marketing and promotion strategy would need to consider the competitive environment of the household white goods and appliances industry.
3. Develop a wireframe (using the tools provided on the Study Desk) of the proposed website with at least three pages that shows how it will present to potential customers.
a. Both desktop computer and mobile devices should be considered.
4. Describe and discuss the implications of the legal and ethics issues that might arise in conducting this business online.
5. Explain the technology infrastructure, including the hardware requirements, that would be required.
6. Identify and explain the purpose and function of the type of software that would be suitable for Superior White Goods,
7. Identify the advantages and challenges of taking this organization online, and
8. Based upon the outcomes of the above investigation make clear recommendations for this online initiative.
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Report Structure and focus:
In investigating and writing this business report you should take the role of a project manager in your consultancy firm specialising in business website design (the consultancy is not a commercial server provider). The focus of your report is to clearly and concisely communicate to the Chair of Board of Superior White Goods Board your investigations into the alternate business models/ technologies/ website functionalities, your recommendations, and the reasons for those recommendations. As part of the process of your investigations, developing and making your recommendations, you must investigate the published research into this area and the lived experiences of similar online organizations. The research and lived experiences upon which you base your recommendations must be acknowledged as defined in the general requirements section above.

Marking Guidelines

Student #: Student Name:

CIS1101 Assignment 4 – Marking Guidelines
Question Objectives
Assessed Max Marks Your mark
1. Investigate online business and revenue models to identify suitable models for Superior White Goods and discuss the appropriateness and advantages of your recommended models for this organization, 1,2,3,4 8
2. Identify and discuss a suitable marketing and promotion strategy and discuss the benefits and challenges of your recommended strategy for Superior White Goods. 1,2,3,4 8
3. Develop a wireframe of the proposed website with at least three pages that shows how it will be presented on both a desktop computer and a mobile device. 1,3 10
4. Describe and discuss the implications of the legal and ethics issues that might arise in the development of this site for Superior White Goods 1,2,3 8
5. Explain the technology infrastructure, including the hardware requirements, that would be required 1,2,3,4 8
6. Identify and explain the purpose and function of the type of software that would be suitable for Superior White Goods 1,2,3,4 8
7. Discuss the advantages and challenges of taking this business online 1,2,3,4 8
8. Based upon the outcomes of the above investigation make clear recommendations for this online initiative.
1,2,3 8
Report Structure: Presentation and structure of the report 1 8
Appropriate use of academic sources, incorporation of others’ ideas into the discussion, in text citation and the application of the Harvard Referencing style. 1,3 16

 

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